web-applications

Web Applications

Web applications. A term of curiosity. We are more familiar with websites & mobile applications. But what are these web apps? Web applications are interactive web platforms, that provides user engagement more than websites do. One of the most famous web apps we use is Facebook, but most of us Read more…

Search-engine-marketing

Search Engine Marketing (SEM)

Search Engine Marketing is the process of Internet Marketing which promotes websites by increasing their visibility in search engine result pages. The beginning of SEM dates back to the mid-1990s when search engines started helping people in finding information. Another term coupled with SEM is SEO, which is search engine Read more…

SEO

Importance of SEO

What is SEO? The term stands for Search Engine Optimization. Search Engine Optimization is the process of increasing the visibility (position) of a website or web page, among search engine page results. When a webpage or website is Search Engine Optimized, it appears at the top of the Google search Read more…