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Google BARD AI: An Ideal Tool For Marketers

AI has taken the world by storm through countless innovations in the educational, technical, entertainment, and medical fields. Generative AI is currently an ongoing internet phenomenon that uses queries entered by the user to generate videos, images, and texts. In …

Importance of Personalization in eCommerce

Personalization in ecommerce refers to the practice of tailoring the online shopping experience to each individual customer’s preferences and behaviors. It involves using data such as browsing history, purchase history, and demographic information to deliver customized product recommendations, personalized marketing …